Midwest Action Cycle

Meet the Team at Midwest Action Cycle
Since 1971, our dedicated team has been the heart and soul of Midwest Action Cycle. We’ve built a reputation in Lake Geneva, WI and beyond for honest service, expert advice, and a shared passion for motorcycles of every make and model.

From sales and financing to service and parts, every member of our staff brings years of hands-on experience and a genuine love for riding. Whether you’re shopping for your first bike or adding another to the collection, our crew is here to make the process smooth, transparent, and enjoyable.

Our certified technicians use top-tier tools, modern diagnostic systems, and old-school know-how to keep your bike running like new. Meanwhile, our parts specialists are experts at tracking down OEM and aftermarket components to customize or maintain your machine exactly how you want it.

What sets us apart? We’re riders, too. Our team lives the motorcycle lifestyle — we understand what your bike means to you and treat it with the same care we give our own. You’ll always get honest advice, real answers, and service you can trust.

At Midwest Action Cycle, we’re more than just a dealership — we’re a family of riders helping other riders. Stop by our Lake Geneva showroom, meet the crew, and see why we’ve been Wisconsin’s trusted motorcycle destination for over 50 years.

MEET OUR TEAM